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Brand Ventures








Unibail-Rodamco-Westfield’s Brand Ventures reaches an annual audience of 400 million dynamic and fully-engaged shoppers who are:

  •   Young: 36 average age
  •   Female: 65% of our audience are women
  •   Affluent: $116K average income
  •   Engaged: spend an average of 91 minutes per visit in our centres
  •   Spend more: an average of $116 per trip


Connect your brand with this receptive audience who spend time and shop in our centres – and are eager for new brands and products. Brand Ventures provides a multi-channel mix of sales solutions that reach these shoppers directly at the point of decision for their purchases.

Source: Traffic comes from our in-mall traffic counters, 2017. Visit frequency from 2016 Intercept Study. Demos from URW 2018 Intercept Study.

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MEDIA & EXPERIENTIAL

Our state-of-the-art DOOH network and prime event spaces create immersive brand experiences at point-of-purchase.

We target your creative to reach your audience across 525 screens, located in our flagship centres, in the country’s top designated market areas. We also offer prime on-site locations for brands to design unforgettable one-to-one consumer interactions.



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SPECIALTY LEASING

Our flexible and scalable retail locations are created with one goal in mind: driving product sales.

Our offer extends from temporary pop-ups to kiosks in high-footfall common areas, bringing your brand closer to consumers.

Find out more about our Specialty Leasing



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EVENTS & ENTERTAINMENT

The ideal setting for unforgettable experiences.

Our extraordinary, world-class venues in New York and Los Angeles are the perfect setting to create ground-breaking experiences for your brand. Our cutting-edge technology and dedicated events team will ensure production runs smoothly and engages your audience during the event and beyond.

Find out more about our Events & Entertainment offers



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FILMING

One set. Endless backdrops for TV and film.

From tunnels to promenades, office buildings to cinemas, URW makes it easy to find diverse locations all in one place. Furthermore, we operate eight centres in the Thirty Mile Zone, offering tax credits to offset on-location filming costs.



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