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Entertainment—at the heart of the Group’s strategy in Continental Europe

Unibail-Rodamco-Westfield’s shopping centres in Continental Europe are social places, that attract 772 million people a year. 
Our customers have common interests, but do not necessarily know each other. Our aim is to create a community of visitors and strengthen customer loyalty through entertainment.

Pokémon GO
In partnership with Niantic, Inc. and The Pokémon Company

The Group’s shopping centres in Continental Europe are among the best places to play the game in Europe.

53 shopping centres, 10 countries, and 31 cities.
Over 125,000 people attended the launch event and
more than 2.5 million have played the game in our shopping centres.