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Making innovation the driving force behind value creation

Launched in 2012, URW Lab is Group’s innovation incubator.URW Lab works closely with internal and external stakeholders.

Organising and accelerating innovation within the Group. Monitoring trends, identifying innovations, testing new concepts, and developing implementation plans to ensure the strongest ideas are successfully adopted in Unibail-Rodamco-Westfield shopping centers across Europe.Speeding up a supportive ecosystem of start-ups (URW Link), SMEs and industrial groups, through cooperation projects and open innovation projects in order to design solutions for the future.