Marketing, Communication & Brand Events
Taking customers on an unexpected journey
The Marketing, Communication and Brand Events teams ensure that the Group's assets are lively, attractive places to work in and visit. They strive to create value for the group's B2B and B2C customers and a positive environment for visitors.
- Developing marketing intelligence on lifestyle trends and consumer patterns
- Defining a strategic market positioning that takes into account customer expectations for each asset
- Communicating brand identity through architecture, design, decoration, marketing and events
- Facilitating communication and interaction between shopping centre management and retailers