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Created by the Group in 2007 in Continental Europe, the Grand Prize for Young Retail Entrepreneurs fosters innovation in business creation.

For this 12th edition, two retail concepts were awarded the Grand Prize for Young Retail Entrepreneurs: Freddy’s BBQ and Mersea. Recognised as best established commercial concept, ready to open a store in a shopping centre, they each win a 500,000 euros endowment for their lease in one of Unibail-Rodamco-Westfield’s shopping centres.


The second prize, Prix Boutique, was awarded to two concepts: BMK Paris-Bamako and Les Raffineurs. They benefit of 250,000 euros each to open a boutique in one of Unibail-Rodamco-Westfield’s shopping centres. 



The Group’s Grand Prize encourages young entrepreneurs to develop innovative retail concepts in Continental Europe.
The three winners share €1.5 Mn and gain access to the Group’s shopping centre portfolio in Continental Europe, where they are able to implement their business concepts.

For each edition, eight projects are selected, following a process involving both the Group in Continental Europe and a public Facebook vote. These finalists receive dedicated coaching from retail professionals, including the Group’s experts in Continental Europe, on all aspects of their projects. After three months of mentoring, the finalists pitch their projects to a panel of professionals that decide the three winners.


For the 2017 edition, two projects shared a €1.2 Mn prize to finance their respective stores in the Group’s shopping centres in Continental Europe: Laboté and Canard Street. Liife won the Jury’s Prize of €175,000 to set up a pop-up store in one of the Group’s shopping centres in Continental Europe.

Laboté is both a boutique and a laboratory with a new approach to cosmetics.
It breaks with tradition by providing customers with tailor-made products.

With two sales outlets and a delivery service in Lille, Canard Street applies a “street food” approach to duck meat. Its retail outlets offer a unique blend of dining and duck-based grocery products.

The Paris-based Liife provides amateur athletes with healthy fast food that is adapted to their chosen sport. Its menus are designed to meet the specific nutritional needs of those practicing all types of athletic activity.


Persillé, a modern approach to meat.
After winning the Grand Prize in 2015, Persillé opened its restaurant and butcher shop at So Ouest shopping centre in May 2017. As well as a self-service retail counter, customers can enjoy top-quality meat dishes.

Marlette, organic baking made simple.
In November 2017, the 2014 Grand Prize winner, Marlette, opened its fourth café-boutique in Parly 2’s brand new extension. Marlette offers a range of 20 organic bread and cake mixes as well as a coffee shop for customers to try these products.


Edition in 2018


Prize winners


Total prize money, split between the winners