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URW Lab's mission is to structure and accelerate innovation within the Group in Continental Europe                 

URW Lab, a team dedicated to innovation

URW Lab structures and accelerates innovation within the Group in Continental Europe. Launched in 2012, it ensures promising ideas receive the dedicated resources they deserve.

URW Lab works closely with internal and external stakeholders to monitor trends, identify innovative ideas, test new concepts, and develop implementation plans to ensure that the strongest ideas are successfully adopted in Unibail-Rodamco-Westfield's shopping centres across Europe.

URW Lab's diverse interdisciplinary team includes everyone from experts in retail, real-estate, design, digital to recent grads with a finger on the pulse of the next generation—all passionate about innovation and working together to continually reinvent the experience in our assets.