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For this 12th edition, two retail concepts were awarded the Grand Prize for Young Retails Entrepreneurs: Freddy’s BBQ and Mersea. Recognised as best established commercial concept, ready to open a store in a shopping centre, they each win a 500,000 euros endowment for their lease in one of Unibail-Rodamco-Westfield’s shopping centres.

The second prize, Prix Boutique, was awarded to two concepts: BMK Paris-Bamako and Les Raffineurs. They benefit of 250,000 euros each to open a boutique in one of Unibail-Rodamco-Westfield’s shopping centres.

The award ceremony was held at Unibail-Rodamco-Westfield’s headquarter in the presence of Delphine Gény-Stephann, France’s State Secretary to the Minister for Economic Affairs, Finance and Industry, Christophe Cuvillier, CEO of Unibail-Rodamco-Westfield and the members of the jury, chaired by Mercedes Erra, Founder of BETC.