Bringing cutting edge VR entertainment to our destinations
On July 25, Unibail-Rodamco-Westfield and The VOID announced the formation of a partnership to bring more than 25 permanent, state-of-the-art immersive virtual reality destinations to our shopping centres in the United States and in Europe.
The VOID, a Utah-based venture with experiential content deals spanning entertainment studios, including Disney and Sony, is recognised as the most immersive of virtual reality experiences and represents the future of entertainment. Titles include Star WarsTM: Secrets of the Empire, the award-winning experience by ILMxLAB and Lucasfilm; Ralph Breaks VR, by ILMxLAB created in collaboration with Walt Disney Animation Studios; Ghostbusters: Dimension; and original content Nicodemus: Demon of Evanishment, with several new experiences still to be released.
This partnership will allow The VOID to scale its presence globally, taking advantage of Unibail-Rodamco-Westfield’s unique network of flagship destinations. Together with The VOID, we will offer our visitors a cutting-edge, first-to-market entertainment across our locations, in line with our strategy to differentiate through exceptional and memorable experiences.
“Over the past years, our industry has evolved dramatically. In a connected world, shopping is not enough anymore. Today, our customers expect to be entertained and brought together to share memorable, engaging sensory experiences. We are very happy to partner with The VOID in an industry-first, to bring cutting edge immersive experiences like these to our visitors. This perfectly illustrates our strategy of differentiation, sourcing the number one concepts in retail and entertainment. It also shows how our new transatlantic platform allows us to implement great concepts across our portfolio worldwide and how we can leverage our scale to create value. In return, we are helping The VOID to scale its truly revolutionary experiences for consumers in the US and Europe and to pursue its path of growth.”
Christophe Cuvillier, Group CEO, Unibail-Rodamco-Westfield
“As the leader in immersive entertainment, The VOID recognises that consumers are looking for deeper and more meaningful experiences that will bring them closer together with family and friends. The VOID transports consumers as far as their imaginations will go, providing them with an unforgettable entertainment experience that they will want to relive over and over again. Partnering with Unibail-Rodamco-Westfield and utilising their footprint of premier destinations will allow us to deliver unprecedented social, out-of-home, and immersive entertainment experiences on a global scale.”
Curtis Hickman, Co-Founder and Chief Creative Officer, The VOID
The partnership will kick off this summer with four temporary pop-ups expected to open in August and September with Star WarsTM: Secrets of the Empire and Ralph Breaks VR. Unibail-Rodamco-Westfield flagship destinations set to debut these pop-ups include Westfield World Trade Center in New York, Westfield San Francisco Centre, Westfield Santa Anita in the Los Angeles metro area and Westfield UTC in San Diego. All of these centres will open permanent The VOID locations in the subsequent months. Additional permanent locations – to be announced in due time – are slated to include centres in cities such as Paris, London, Amsterdam, Chicago, Copenhagen, Oberhausen, San Jose, Stockholm and Vienna. Full roll-out will be completed by 2022.
Discover The VOID, an immersive Virtual Reality Experience: https://youtu.be/hLhswj2zFDw