Digitally native brands find a home for the holidays with Unibail-Rodamco-Westfield
In an overconnected world, we aim to offer our visitors renewed, tangible retail experiences, in real places. We see ourselves as selectors and trendsetters, showcasing the newest brands and concepts in our shopping destinations. For the holiday season, we’re bringing digital brands to our visitors in a magical winter wonderland for a unique festive, connected experience.
A special selection of direct to consumer and digitally native vertical brands are moving from clicks to bricks this holiday season with the opening of “The Market at Westfield”, a curated mix of giftable, high calibre products; world-class entertainment; and an immersive environment—all embedded in a retail experience with digital touchpoints. The Market provides a more accessible stand-alone retail environment for brands looking to expand into physical locations. The pop-up experience debuted at three of the Group’s most renowned centres in the US: Westfield Century City, Westfield Topanga & The Village, and The Oculus at Westfield World Trade Center.
“The Market at Westfield was designed to provide our visitors the opportunity to discover digitally native and DTC brands in the places they are already out shopping. To create the most compelling experience possible, we put the markets in some of our top performing locations, scheduled fun and festive programming, and feature the different brands on the Unibail-Rodamco-Westfield network, a digital offering that engages shoppers and provides real-time data and insights to the participating brands.”
Charley Delana, Executive Vice President, Brand Ventures, Unibail-Rodamco-Westfield
Nestled at the centre of a festive and magical Winter Village, The Market at Westfield is a bespoke themed marketplace for digital brands and curated first-to-retail brands. At each market, visitors are transported to an imaginary world, welcomed by a majestic clock tower and grand entry gates, lined by seasonally decorated landscaping and twinkling white-lit pop-up shops.
The Market at Westfield offers shoppers in each centre a collection of giftable items and delicacies targeted to the location’s demographic. Participating brands include By Aris, Coffee of Grace, Dandelion Chocolate, Food52, Fulton+Market, Ghost Democracy, Goodies, J-Spot, Lord Jones, Mir Mir, New Stand, No Chewing Allowed, Nura, Pamela Barsky, Poppy Handcrafted Popcorn, Snackcrate, Tea Vibes, Tiary, Vejo, Von Holzhausen, and Wild One. Each brand showcases the season’s best gift-giving items in an environment surrounded by energy and enthusiasm for the holidays.
In addition to the retail experience, attractions at each of The Market at Westfield offers festive entertainment, including iconic holiday tunes, Santa’s very own village with carollers and shopkeepers, and Santa’s post office for special holiday greetings.
The markets will be open throughout the holiday season; check the local centres’ websites for more information on specific dates and times, as well as special events.