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On Tuesday June 18, 2019, we had the pleasure of welcoming David Mattin, Global Head of Trends and Insights at TrendWatching, for a special keynote at our Paris HQ.

David Mattin is a sought-after keynote speaker – expert on technological, social and cultural change – and a widely published writer (BBC, Fast Company, etc.). He also sits on the World Economic Forum's Global Future Council on Consumption.

This keynote was organised as part of the Unibail-Rodamco-Westfield x TrendWatching collaboration aimed at investigating the newest consumer trends and help us answer the most important question for the business: what will our customers want next?

During his speech, David offered a snapshot of consumerism in 2019, sharing the latest insights with a focus on “Sustainable Consumption: the pursuit of purpose and profit“, topic of the first report co-created by URW Lab and TrendWatching.

> Watch the video presenting the main insights of the report:




Consult the executive summary
Download the full report