Skip to main content


Corporate Governance, Senior Management Team, Caroline PUECHOULTRES

Chief Customer Officer

Member of the Management Board

Caroline Puechoultres joined the Group in July 2021 as Chief Customer Officer and member of the Management Board. Prior to URW, she had most recently been the Executive Director of Sales and Strategy for Carrefour Market, and a member of the Senior Management Committee of Carrefour France.

Caroline began her career in marketing with FMCG group Procter & Gamble. She has also stood as a member of the Executive Committee at Club Med, where she was CEO for Asia and Pacific, based in Singapore, as well as held various roles in Strategy and Marketing. Immediately prior to Carrefour, she was on the Executive Committee of major French Retailer Intermarché, where she performed a complete overhaul of their Marketing and Commercial positioning.

These roles are complemented by experiences in communication, advertising, digital and entrepreneurship over the course of her career. Caroline is a graduate of HEC (France) with a major in Marketing.