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A user-centric design process

Unibail-Rodamco has made a concerted effort to understand the challenges posed by in our modern day work life in order to offer spaces that are innovative and unique – allowing companies to be faster, more connected and to work in a more collaborative manner. The New Art of Working™ systematically places the end users at the heart of the Group’s office development.

In 1989, the time a manager was able to devote to an activity before being interrupted was 6 to 15 minutes. It is now no longer than 1.30 to 4 minutes.

Faced with growing challenges, like how to attracting and retaining talents or how ensuring flexibility in an ever-changing world, The New Art of Working concept anwser to these challenges through:

  • Centrality : large, efficient office buildings in prime locations in the Paris central business district and La Défense.
  • Performance : highly flexible, efficient and effective workspaces.
  • Human focus : a focus on individual well-being in the workplace.


Majunga tower is the first rise office building in Europe with open frames for comfort. This modern office tower has been a pioneer in the concrete application of the Unibail-Rodamco's concept "The New Art of WorkingTM.

KEY FIGURES - majunga

1st high rise building

to be certified HQE BBC and BREEAM Excellent

1st tower in La Défense

with open loggias and opening windows


restaurant concepts

Bioclimatic facades

Wellness centre and Conciergerie

Majunga App

2000 m²

private gardens

4-minute walk

to public transport