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We've just wrapped the first edition of our Westfield Reloved Market – find out everything about this sustainable celebration of second-hand fashion below!
Second-hand is no longer niche – pre-loved is now the style of a generation. According to our research, 81% of 18-24-year-olds in the EU have bought or sold preowned pieces in the past year. So, building on three successful editions of the Westfield Good Festival, this year we evolved the concept into the Westfield Reloved Market, an influencer-led celebration of pre-loved style, circular shopping and second-hand threads.
Kicking off in April and lasting into June, Westfield centres across Europe transformed into vibrant, Instagrammable destinations where fashion, creativity and sustainability collided. At the heart of each event was a Creators' Market featuring pop-up zones curated by local influencers. Each was filled with exclusive preloved pieces selected by or even from the influencer's own collection. Visitors got to shop, meet their favourite creators in person and mingle with like-minded vintage hunters.
In France, popular content creator Lea Elui – who has 30 million followers on social media – served as artistic director. Lea created signature looks using second-hand clothing as well as teaming up with 30 content creators and thrift stores to collaborate on the event, which was hosted at our 8 Westfield shopping centres in France. Watch a video of the Westfield Reloved Market at our French centres below.
The Westfield Reloved Market offered our visitors and partners an experiential, inclusive, future-positive event designed to celebrate the creativity and community that come with circular fashion. We can't wait to see you at next year's edition!
