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Today we talk to Adrian Idiazabal, whose journey has taken him from law, finance and consulting to URW, where he now leads development and construction in Spain.
"I studied law at university. I was even admitted to the bar in Spain. But, very early on, I realised it wasn't for me. Next, I worked in investment banking in London, but finance alone wasn’t my passion. I needed a job that offered diversity, problem-solving and the chance to make an impact in a sector I cared about."
After an MBA, and while working as a strategic consultant, Adrian was called by a head-hunter about a position at URW. "I was honest with the recruiter: I told him I liked real estate but had no direct experience. To my surprise, this wasn't a problem. URW was looking for candidates who could bring a fresh perspective." In 2018, Adrian joined URW as Senior Operating Manager in Spain, overseeing six assets. "It was a steep learning curve," he admits. "Managing teams, working on operational efficiencies and contributing to asset performance – it was a rewarding challenge that pushed me to my limits."
Finding the perfect pace and challenge
From managing operations, Adrian soon expanded his scope. "I moved to the Group Asset Management and Development team in Paris, where I helped the company decide how to invest its money wisely. I worked with different teams to review local plans, make sure they made financial sense and improve the long-term value of our assets using a disciplined, investment- focused approach.
Adrian's curiosity and open-minded approach supported successive moves. "I spent nearly two years in France working on high-profile projects," he says. "Being flexible and eager to learn really opened doors to new opportunities within the Group." In late 2023, Adrian returned to Spain, where he now works as Director of Development and Construction Management. "My focus is on value creation – driving strategic investments, managing relationships with various stakeholders and implementing sustainability initiatives," he explains. "This role combines financial acumen, operational management and creative problem-solving – it's perfect for what drives me."
A culture that recognises and rewards potential
The way URW supports career growth and mobility has kept Adrian engaged. "URW fosters internal mobility. When I wanted to explore new opportunities and accelerate my learning curve, the company encouraged me to take on new roles."
He also credits the company's emphasis on continuous learning. "URW plunges you straight into the action but, with so many experts willing to collaborate, you learn fast and start creating, achieving and daring to do more. From seeing an asset develop from concept to delivery, to managing complex negotiations, every challenge has contributed to my growth." Adrian finds satisfaction in the impact of his work, too. "We work with local authorities and residents to ensure our assets add value to the communities, create employment and support sustainable development. We have ambitious environmental targets to reduce energy consumption, lower carbon emissions and operate more responsibly, and I see tangible progress every day."
Ultimately, it's URW's culture that keeps him engaged. "The company encourages innovation, supports risk-taking and values creative thinking," he explains. "The energy, the drive for excellence and the willingness to challenge conventional approaches – that's what makes the environment stimulating. I want people to be eager to go back to work every Monday."
Adrian's key takeaways
What advice would you give to someone starting their career at URW?
Adrian: Be curious, proactive and willing to learn. URW is a place that rewards initiative and creativity. Don't be afraid to ask questions or propose ideas – our culture really supports that.
How has your background outside real estate helped you in your role?
Adrian: My diverse experience in law, banking and consulting has strengthened my strategic thinking, problem-solving and stakeholder management. They've provided me with a unique perspective on how to approach challenges creatively and build value.
What do you see in the future for URW and your career?
Adrian: URW is evolving through its "Platform for Growth" business plan, enhancing organic performance, expanding Westfield Rise, advancing sustainability-led, mixed-use projects and growing its new licensing business. I want to grow within the company, taking on more strategic leadership roles and contributing to our transformation as a leader in this sector."
