Unibail-Rodamco-Westfield invites you to Come Together
Unibail-Rodamco-Westfield today announces the launch of its first Pan-European marketing campaign Come Together, ahead of rolling out the Westfield brand at ten shopping destinations across Europe.
The new Come Together campaign, featuring the classic Beatles hit of the same name, celebrates Westfield centres as destinations. The Westfield experience goes far beyond just shopping: Westfield destinations are where people can come together to create real human connections.
The new communication campaign, created by BETC, is inspired by the unique Westfield offer: the best place where people can meet, shop, dine, share, discover, have fun and be entertained.
Central to the campaign is the new brand film. Set inside a Westfield centre, the film directed by Fredrick Bond follows everyday shoppers as they are swept up in a contagious energy that makes them sing and dance to The Beatles’ iconic track. The playful choreography, combined with a new and modern version of the song, results in an entertaining film that embodies what Come Together at Westfield means.
In conjunction with the brand film, ads featuring the coming together of different consumers, experiences and passions will launch. The ads are delivered in five executions supporting the key pillars across fashion, entertainment, food and families including:
Where Trends & Tech Come Together
Where Gen & Tech Come Together
Where Style & Flavours Come Together
Where Fine & Fast Come Together
Where Supermums & Superheroes Come Together
Myf Ryan, CMO Europe and Group Director of Brand and Strategic Marketing
“This new campaign is an audacious creative platform that only a great brand like Westfield can bring to life. It shows the joy and emotions that happen at Westfield centres every day.”
Antoine Choque, Executive Creative Director at BETC
The marketing campaign launches in September across print, digital, social media and out-of-home in France, Sweden, the Czech Republic, Poland and the UK.