URW celebrates Mickey Mouse
Bringing entertainment and live experiences to our visitors keeps us on our toes. This year, Unibail-Rodamco-Westfield partnered with Disney – the beloved family brand, on the occasion of Mickey’s 90th anniversary. Throughout the month of November, our visitors were invited to discover and rediscover the Disney Magic through a series of unique events.
18 of the Group’s European shopping centres, in eight different countries, joined the celebrations organised around the world to commemorate this special date. A number of events and fun activities were deployed, including a special treasure hunt with Mickey stickers hidden inside the centres and a lottery with Mickey-themed prizes. Our retailers also pitched in, with a wide array of special offers and discounts.
Six shopping destinations – Les 4 Temps (Paris), Metropole Zličín (Prague), CentrO (Oberhausen), La Maquinista (Barcelona), Mall of Scandinavia (Stockholm) and Donau Zentrum (Vienna), hosted a special Mickey Celebration for the most iconic mouse in the world, with over 26,000 happy visitors. An experience for people of all ages, with various activities designed for families to enjoy together:
- Animation Heritage
- Power of Plush
- Mickey Mania
- A Spot of Mickey
- Fashion Icon
- Mickey and the Roadster Racers
Unibail-Rodamco-Westfield is proud to be part of this once-in-a-lifetime global celebration. This partnership demonstrates the Group’s ability to build long-lasting relationships with partners and carry out its mission to create places where visitors can meet, connect, shop, work and share memorable experiences.