Beauty and wellness: a rising trend
Wellness is a growing trend in Unibail-Rodamco-Westfield’s shopping destinations.
In the United States like in Europe, health and beauty stores openings are multiplying: Riley Rose – Forever 21's boutique beauty store – at Westfield Culver City (Los Angeles), NYX at CentrO (Germany), Morphe at Westfield Stratford City (London), Savage Fenty at Westfield Valley Fair (San Francisco), and more. Westfield London now features the first Natura Bisse spa in the United Kingdom, as well as an innovative new indoor cycling centre – FirstLight. This summer, Polygone Riviera (Cagnes-sur-mer) opened its first ever corner for beauty, wellness and lifestyle: MadameMonsieur is a concept store that combines a hair salon, a barbershop, a niche perfumery and a cosmetics shop.
The rising wellness trend is also an opportunity for the Group to offer new and memorable experiences to its shopping centres’ visitors, from Kylie Cosmetics pop-ups in the United States to the Dior Backstage roadshow across Europe. Westfield Century City (Los Angeles) hosted the Nordstrom Beauty Haven event this November, while Fenty Beauty chose Euralille and Parly 2 to celebrate its one-year anniversary in France.
In our London centres, health and beauty sales have risen by 58% since opening – growing from 35 to 50 retailers, with brands such as Charlotte Tilbury, Urban Decay, MAC, NYX, Smashbox all recognising the benefit of having their own standalone store outside of a department store. The wellness category accounts for 6% of total revenue across both British centres, generating over £137m in annual retails sales at Westfield Stratford City. Westfield London saw an impressive £70M spent on beauty in 2017 and the centre has grown its health and beauty outlets by 50% since 2008 to keep pace with the ever-growing demands of shoppers.
Dior BackstageFull screen button
Kylie Cosmetics pop-upFull screen button